Florian Karmen

Florian Karmen

SEO project manager

About me

I am SEO project manager at WAM in Strasbourg. For the past 13 years, I have been helping companies in their search engine visibility strategy. I work with medium and large accounts to help them define their SEO strategy and manage their website redesign.

Work experience

2011 — Present
Lyon

L'Agence WAM specializes in organic search engine strategy. I work with the company's clients to grow their organic search performance.

2015 — 2016
Munich

Zooplus is a European e-commerce pure-player that specializes in pet food and accessories. I was in charge of the planning and implementation of the international SEO strategy (25 countries).

2013 — 2014
Paris

Orange is France's main telecommunications company. By the end of 2019, the company had nearly 266 million customers worldwide. I did a 9 months mission at Orange France to manage the natural and paid search engine optimization of Orange's B2B e-commerce websites.

2009 — 2011
Mulhouse

Blueboat is an e-reputation monitoring company. My first job in the industry consisted of writing content for clients' blogs, as well as animating forums and thematic portals on behalf of the clients. Projects

Projects

2019 - 2022
Technical SEO support for the various TV5MONDE websites (Web Search + News + Video + Google Discover). Results : the organic search traffic has doubled. Traffic Range : 5 Mio monthly visits. Source : Google Analytics
2019 - 2020
SEO planning for the redesign of Picard's B2C e-commerce website. Results : +38% SEO traffic and +72% organic revenue. Source : Google Analytics
2017 - 2022
Management of the redesign and convergence of the brand's various websites (14 websites). Results obtained: +51% SEO traffic and +38% organic revenue. Source : Google Analytics
2013 - 2015
SEO management of the Orange B2B online store. Results : 600.000€ Adwords budget reduction. Paid traffic reduction was compensated by SEO performance. Source : Google Analytics.
2013 - 2015
SEO planning for the redesign of Aubert's website (B2C childcare store). Results : +13% SEO traffic and +21% revenue. Source: Google Analytics.
2013 - 2015
SEO management for Truffaut B2B online store. Results : +200% SEO traffic. Source: SEMrush.

Education

2012 — 2012
Advanced Google Analytics training with Business & Decision
Lyon
2009 — 2010
Bachelor's degree in SEO and copywriting at the Technological University Institute
Mulhouse
2006 — 2009
Bachelor's in English
Université de Haute Alsace

Contact

Email
Phone

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